Many studies show that colors have more impact on the brain than the words themselves. Interesting, right?
When making an advertising campaign or designing a website we must take into account. The message we want to send and the response we expect from our audience is impacted by the color choices. Remember the color must be consistent with the product or service you offer.
The color black projects strong emotions. When we use must be cautious not to overwhelm our audience. Black is related to elegance, class, power, mystery.
Black web pages are used on photography site to highlight photos and make it look more alive.
Red is associated with passion, lust, anger, courage, love, danger and warnings. The color red increases the body’s metabolism, respiration and blood pressure.
Red is advisable to highlight discount prices, although when you have the action button is a dangerous because the human beings perceive red as a warning and indirectly pauses their actions. It is better in this case to use a green color, which gives the notion of “go.”
Green represents health, active living, rebirth, peace, freedom, stability, solution to pollution and gives you the feeling to go, like a traffic light.
Green is usually used for advertising of health, money and outdoor related services or products.
White represents purity, peace, tranquility, harmony, innocence, equality, unity, and a new beginning.
White is used as the background to emphasize text, photography, article, etc. White gives the impression harmony and cleanliness. It adds elegance to a commercial or website.
Blue invokes thenfeeling of power, freshness, immensity, freedom, spirituality, patience, honesty. Blue is used to transmit confidence and tranquility. It represents intelligence and usually is more accepted among men as it represents strength.
Do not use the blue if you want to sell a food product, as the color naturally suppresses appetite.
Yellow awakes the feelings of happiness, childhood, emotion and achievements.
Only use yellow with black if you want to give the feeling of warning, since they are often used in warning signs.
The vivid orang color, arouses energy, fun, risk, adventure. It envokes the feelings of pleasure, joy, generosity, sociability and optimism.
The color orange can be used to promote an expensive service or product which is being promoted as a accessible product.
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